We have over 20 years of experience in driving businesses forward using user-centred and collaborative design techniques. We are specialists creating cool interaction experiences for companies and understand the unique challenges faced internally when trying to transform your digital product & service landscape. We can help you consolidate legacy or acquired products, simplify complex workflows and embed innovative design practices into your organisation. Your people, customers, clients and users are at the heart of everything we do.
We provide a balanced and iterative approach to experience research, strategy and digital product design to meet commercial objectives without compromising best practices. We work closely with you to support the transformation of your digital products, to improve operational efficiency and boost your competitive advantage.
Ajith
Principle UX
Distinguished UX Scholar, UX Researcher, UI Design Master & Consultant
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About Our Leader
Ajith bring's over 20+ years of experience to his role as a UX Researcher and UI Design Master in the online arena. His key areas of focus are UX research, UI designing for web, mobile, desktop applications with a spotlight on usability, simplicity, viability etc. His broad range of design expertise spans many channels, including a strong concentration in ideation, user research, visual designing, UX management & strategy, e-commerce design management & strategy, online branding, animation and more. He has collaborated on many large projects and clients and associated with talented teams of researchers, designers, artists, developers, usability experts, marketing professionals etc. He is also one of the few IDF Certified UX Scholar's in India.
Core skills and specialties: UX research & design, UX management & strategy, product innovation & ideation, design strategy, information architecture, usability, branding, digital & online strategy, design sprint, project management, UX training, interactive infographics, online branding, animation and more.
Before Thoughtgrid, he was working with companies like, eGovernments.org, Tavant Technologies, Position2, Indya.com and Planetasia (A part of Microland) in their UX research & design responsibilities and innovation team.
Happy to be associated with some of these companies/brands
